All Florida Rep Services(AFR) was founded in 2014 by Dirk Andrews and George Fish with the goal of satisfying the needs of roofing and waterproofing contractors in the Southeastern United States. George had been a roofing contractor for 30 years. Dirk had been in the coatings industry since 1993. Dirk and George were sales representatives for a large roofing and waterproofing manufacturer beginning in 2004 and 2012 respectively. After that manufacturer was sold in 2015, they chose Volatile Free Inc.(VFI) as their new roofing and waterproofing coatings line. This partnership with VFI was formed only after AFR interviewed several prominent manufacturers.

We are actively searching for products to further expand our product mix. We have the knowledge and experience to guide manufacturers through the approval process necessary to do business in Florida’s construction market. Our network of sales professionals are positioned in key markets within Florida and the Southeastern United States giving manufacturers an instant sales force.

Chloe Fish Germino grew up in the roofing industry and worked for a large volume roofing company for three years prior to receiving her degree in business management from Florida State University. She then came to work for AFR in 2017 and now manages the office affairs as well as outside sales responsibility.